Marketing, Advertising & Public Relations - Diploma & Advanced Diploma & Associate Degree
There are excellent career opportunities, in both the public and private sectors, for those with good creative, analytical and inter-personal skills who can demonstrate their ability to develop, communicate and implement ideas and concepts.
This programme has been designed for those with an interest in communications who seek a recognised qualification to enhance future employment prospects and career progression.
The Diploma in Marketing, Advertising & Public Relations - Part 1
1. International Business Communications
4. Public Relations
5. Buyer Behaviour & Consumerism
The Advanced Diploma in Marketing, Advertising & Public Relations - Part 2
1. Campaign Planning & Control
2. Strategic Marketing Management
3. Financial Management
4. Management Theory & Practice
To provide participants with a body of knowledge that enables them to:
a) understand and apply communications theory in the working environment
b) understand the importance of Marketing Communications to the development of a business
c) to make a positive contribution to the work of a Marketing, Advertising or Public Relations department
d) to increase and enhance employment opportunities within the communications industry.
Recommended Course Duration
One year of full-time study for Part 1 and one year of full time study for Part 2.
The Institute operates an ‘Open Entry’ policy in respect of many of its vocational programmes but prospective students should note that the following entrance qualifications are recommended for those wishing to undertake these two programmes:
Entry Requirements for Part 1 - The minimum age for registration is 17 and applicants should possess one of the following:
1. Two GCE ‘A’ level passes at grade C or above (or equivalents)
2. Five GCE/GCSE passes at grade C or above (or equivalents). One pass must be in English and one in Mathematics.
3. Mature applicants, over the age of 21, who do not possess one of the above may be admitted at the discretion of the Principal or Director of Studies of their local ICM Teaching Centre.
IMPORTANT NOTE: Employers expect those wishing to enter the fields of marketing, advertising and public relations to be able to demonstrate an above average ability to communicate in written, oral and other forms.
Entry Requirements for Part 2 - Registration for Part 2 is restricted to those who hold either the ICM Diploma in Marketing, Advertising and Public Relations or another recognised Communications qualification.
The Associate Degree in Communication Studies
This is awarded to those candidates who, having completed the Diploma and Advanced Diploma, provide the Institute with the Assignment required for the award of the Associate Degree.